It's the unforgettable story of a nobody..that everybody's watching! Mathew McConaughey and Jenna Elfman star in the hilariou romantic comedy Joel Siegel calls "Big-Laugh Funny." Ed Pekurny (McConaughey) is just a regular guy who feels he has nothing to lose by agreeing to be a star of a new reality-based TV show. Almost overnight, the program becomes a hit, and suddenly this goofy but engaging video clerk is a national celebrity! Everything's fabulous..until Ed falls head-over-heels for Shari (Elfman), the girlfriend of his brother Ray(Woody Harrelson). Suddenly their most private moments become public entertainment- and the ratings go through the roof - as millions of fans tune in to watch a real soap opera filled with comedy and romance.